Internet Marketing

A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.

The study focused on firms that outsource their organic SEO and at the same time purchase PPC advertising, and discovered that 35% of these firms had a better average return from SEO, as opposed to 11% from PPC.

The study also found that more than half of marketers who fit into the above sample don’t have a clear method of determining which channel (SEO or PPC) gives them a better ROI. Although most firms do track the combined results of all search engine traffic, many fail to distinguish between the two distinct channels.

This entry was posted on Tuesday, December 11th, 2007 at 4:56 am and is filed under PPC, Google, SEO, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.