Internet Marketing

After an unusually long time, it appears Google is updating its PageRank and Backlink measures according to many website owners.
Google’s PageRank and Backlink count are are key measures Google uses to determine its search engine rankings. While many skeptics believe PageRank is an irrelevant indicator, its hard to dismiss it when Google continues to promote as a pivotal measure of a site’s ranking potential - and Top Google rankings = Better website traffic.
Did you notice something different on my this domain? I mean the PageRank icon at Google toolbar above!

It is showing a PageRank of 3 out of 10. I know, I know there is nothing to boast around with just a PR 3 but I am really happy about it. I was like waiting for so so long, finally I got ranked by Google within 3-4 months. I still remember a few weeks back, how I’d always check my Pagerank and worried why I am still not ranked (N/A) by Google. But now, I am relieved but I will keep on working on this blog and target a higher PageRank on the next update.

And most importantly,

Thanks to my readers, visitors and drop-byers. It is you that keep this blog growing !!

Google will update the PageRank once in a while hence we would have no idea when it is going to update again.

The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR.

When planning your effort, always remember than one link from a PR-6 or PR-7 site is worth indefinitely more than hundreds of links from PR-0 or PR-1 sites.

In addition, you should aim to include your link on pages with as few other links as possible. Pages with over 25 links have little value. Additional factors that go into the algorithm include the amount of different sites that point to yours (10 links from 10 different sites count much more than 10 links from the same site) and the inclusion of your keywords in the text of the links.

As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link from a PR-8 site should get your site a PR-6. However, at the lower end of the scale, I have seen a PR-5 turn a new PR-0 site into a PR-4.

The effects of having a high PageRank (PR)

Most industries, market niches and business sectors only have a PR5 or PR6 site as the top ranking result. The implication is that you can dominate a niche or local market on search engines without investing too much money or time. For example, you can buy keyword rich text links on networks of sites that have a PR of 8-9 for $ 500-2,000 a month. Doing this is likely to get you a PR of 6 or 7 right out the gate. The implication is that your site will appear as number one when users search Google for key phrases related to your market niche.

Where to start

Before starting to actually work on improving your PR, be sure to install the Google Toolbar on your browser. The Toolbar shows a value (on a log scale) of 0-10 for each website that corresponds to the underlying PR of that page. The average website with little or no marketing support is typically PR1 to PR3. Google is updating the PR level it displays in the Google Toolbar about once every three months so patience is required until you can see the results of any PR building campaign.

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