Web Brandz | Internet Marketing

Web-based business owners understand the importance of visibility. If a potential customer can’t find your store, how is he going to purchase your product or service? And since many people are using the internet, even for local searches, the importance of online visibility has never been greater. The way to guarantee that visibility is search engine optimization (SEO). SEO encompasses all of the tasks that a web-based business owner completes in order to ensure that his business appears at the top of the search engine results page when a potential customer conducts an internet search using words that are relevant to the business owner’s products or services.

There are two ways to go about these tasks. The first is for the web-based business owner to complete them himself. This can be very time-consuming, and SEO can be a steep learning curve. The second option is for the web-based business owner to hire an SEO professional for search engine optimization services. This is the optimal choice for business owners who don’t have the necessary skills to complete SEO tasks, or don’t have time to learn them. In this case, the services of an SEO professional can be invaluable. If you’re busy with the details of setting up your own business, you probably don’t have time to learn everything there is to know about search engine optimization. Here are 3 SEO services that will make a difference in the success of your online business:

1. Keywords. Keywords are one of the primary focuses of search engine optimization. SEO professional know how to determine which keywords potential customers use to search the web for products and services similar to yours, and they can write relevant, compelling website copy that makes the most of those keywords. While it may seem simple to choose appropriate keywords, SEO professionals can use keywords in combinations and variations that make them very effective.

2. Website Creation. There’s no sense in driving traffic to your website if doesn’t look professional and if it doesn’t make it easy for potential customers to find what they’re looking for. SEO services include website design, an easy-to-navigate layout, and features and tools that make it easier for customers to find out more about what they’re interested in and then buy it.

3. Search Engine Results. Top placement on the search engine results page is the result of many different SEO tasks done in concert with one another. Not only do you need on-site optimization, but you also need backlinks from quality websites and relevant copy in which to use your keywords. SEO professionals know exactly how to use all possible tools to ensure that your website receives a high placement on the search engine results page.

In addition to these three SEO services, SEO professionals also know which SEO tactics to avoid. Using sketchy tactics to increase your search engine ranking can get your site penalized by, or even banned from, the search engines. While some individuals use these ‘black hat’ tactics purposefully, other inexperienced business owners may use them without even knowing that they are viewed as questionable by the search engines.

Hiring an SEO professional can therefore help you avoid two major issues. The first is using questionable SEO techniques, and the second is wasting time trying to master the ins and outs of SEO yourself. Your competitors are optimizing their websites. If you aren’t doing the same, right now, then you’re losing customers because they’re finding your competitors on the search engines instead of finding you. It can take up to several months before you see the results of your SEO endeavors, so the sooner you start, the sooner you will reap the benefits.

So don’t waste anymore time. Hire an SEO professional and see what a difference it makes for your business.

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Suppose you have set up your website and have instructed an SEO company to begin work on your site. The biggest fear you have is that you are laying out a lot of money for your SEO and how do you know if it is going to work? Well the aim of this article is to look and why SEO campaigns fails and ways in which you can ensure that doesn’t happen to you.

Why Campaigns Fail

The first thing to look at is that many companies that you can instruct to do your SEO might give you a vague proposal. If you don’t understand what your SEO company are going to do than how can you know if it is working of if they are doing what they should be doing?

Many clients do not sit down with their SEO company and set specific goals. Without this you have no real way of measuring your campaign to make sure it is working for you or your business. This could result in a perceived failure of a campaign. Yet how can you fail nothing?

What to do to be a Success

If you are going to have a successful SEO campaign then it is important to determine what you are going to be a success of. This seems obvious but it is something many SEO companies and their clients miss. So what sort of things should you be considering to set as goals for your campaign? This can be a difficult thing to answer and should be tailored for each specific business. Below are some examples of goals you can set for your SEO campaign:

1. To increase the traffic to your website
2. To get more newsletter sign ups
3. To increase your sales

These are just examples of things you can set for a website but you need to think about what you want to get.

Once you have set your goals you then need to get some information from your SEO company about when and how these will be delivered. You need to find out what strategy they are proposing, what the deliverables are and what the timeline for those deliverables are.

Now that you know what you want to achieve and how you are going to achieve it you know what to measure. This will allow you to very easily determine whether your campaign is a success of not. Also your chance of succeeding is much greater if you know what you want to achieve.

Conclusion

Although some SEO campaigns fail due to poor work this is usually not the case. The vast majority of SEO campaigns that fail do so through a lack of adequate goal setting. When you are setting yours up you need to make sure you have a set timeline and can monitor things all the way along the line. This will allow you to see where you are half way through a 12 month campaign. Are you on target, behind it or ahead of it? If you have no way of telling then there is a chance that you will not be where you want to be. If you find your SEO company is not forth coming with goals then you should insist on it. After all you want to know what you are trying to achieve as well.

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Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Although it is possible to increase traffic without spending money, it may take time. You will get superior results by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be done by a professional content writer. You could do your own, but you have to make content for your site that is entertaining as well as informational.

Another great idea is to trade links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the both sites do will share in the benefit. All traffic that goes to this site can potentially click on the link to your site and visit your site, as well. This works well especially when both sites feature the same niche.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the particular demographic that you are looking for. You can discuss lots of things about the niche that you represent or product you offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject. With that you can build a reputation and build trust with these people through your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site, increasing your traffic.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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There are at least a million and one ways to form a joint venture and work together in business. One of the fastest-growing business fields is e-business or online commerce. With an e-business, you can work with virtually any potential JV partner anywhere in the world to develop, maintain, and grow your online presence and profits.

Here are some proven and wise strategies you should consider when starting an e-business JV:

1. Decide What Your JV Will Offer

Part of your JV planning process is brainstorming and deciding what your e-business will offer customers and how you will deliver it. Will it be a service or product business? If it is a service, who will provide it? Will it be a service given in person or presented from the JV business website?

If product oriented, will it be co-manufactured or assembled? What shopping cart software will you use? Who will manage the orders? Who manages the supply chain and shipping? Will you offer more products as the e-business grows? These are important questions and must be answered in order to form an effective online business management strategy.

2. E-Business Process Management

Your e-business process management must align with your business objectives. Once you are able to visualize your business objectives, you can begin setting up a process management system that can help your JV achieve those objectives.

Your e-business process management system is the tool or tools your joint venture partnership chooses that will deliberately and systematically manage your e-business process. A large part of the process management is the software and hardware you decide to use that manages and maintains your website. Where will your e-business website be hosted? On your own server or at a third party? Who will design the website and what bells and whistles will be used? How will your customers be managed throughout their browsing experience from the landing page to checkout? There are many expensive, cheap, and free tools available that can help you run and manage your joint venture e-business. Find the ones that work for your e-business and budget.

3. Mind Your SEO

A successful online business, just like a brick and mortar shop, must be able to attract customers through advertising and from web searches. In addition to paid advertising your website must be built and managed with search engine optimization, or SEO, in mind.

SEO is a process where you make your e-business website easy to find for your customers who search for your products or services through keywords on a search engine such as Google. Here are just a few of the important elements your website should have to help it get noticed by customers:

* Well-designed - Your e-business website should be easy to read and navigate. Don’t fill it up with too many graphics or try to put too much information on one page. Make sure your readers can easily understand your text copy and that all images are used sparingly.

* Keywords - Saturated throughout your website should be important keywords that pertain to your business. Keywords are the lifeline between your website and search engines.

* Links - A website is ranked not only by how relevant the keywords, but also by how popular it is. Try to get links to your website from other popular websites such as Yahoo! business directories, review sites, message boards, and from other online businesses.

Be sure to formulate a good online business joint venture strategy that will help your internet presence grow and become profitable.

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There must be some reason why some internet marketers seem to be highly successful while others struggle to make their first sale. Said another way, what is the secret that these top producers know and how can I learn it? Actually, the answer may be simpler than you think. In my opinion, there are three top reasons why most marketers fail. Learn to avoid these traps and you will be on your way to becoming one of those top producers you read about. I call it ESP.

E ELIMINATE distractions and become organized.

Having a successful internet business is a job and takes work. If you are dreaming of having the money rolling in without having to do much of anything, it just simply is not going to happen. However, if you are smart about how you structure your business, once you have done something, then you will not have to do it again. The use of auto responders is a great example.

Most of us try and do too much when we are first getting started. We find ourselves on the email list of every marketer, download every free report, check out every new Make $10,000 this month offer, and look at so many options we never seem to get anything done. We spend so much time clicking on every email, answering every twitter, going to facebook, etc. throughout the day that we end up wondering where the day went and why nothing got done. Decide what the important things are that you need to do, develop a schedule, and then do them!

S SIMPLIFY your life and focus on what is important.

When you get right down to it, there are only three things you need to do in order to be successful with your internet marketing and have it become a career for you. Once you recognize that this is the key, eliminate all the extraneous things you are doing and spend your time concentrating on these three:

1. Develop an offer. You have to have something you are selling or promoting. It can be your own product or a product you are promoting as an affiliate. Many affiliates develop a great income without ever having their own product to promote. Other marketers develop their own product and sell it through a membership site, clickbank, or through other affiliates. Decide on your product and then move to step 2.

2. Develop a list to promote to. You have probably heard that the money is in the list. This is most definitely true. If you do not have a list of people to send your offers to, then you do not have anyone to buy your product. So many people work hard to develop a website and get it online, and then they cannot understand why the sales are not pouring in. The answer is simple as they have no list to promote to. If you are going to be successful in internet marketing, you must develop a list. There are no ifs, ands, or buts.

3. Promote to your list. Once you have a list, you have to continually promote your product or offer to your list. At some point, you will want to become an affiliate for others and seek out affiliates to help promote your product. Every wonder why every time a guru gets ready to launch a new product, you get tons of emails from different marketers promoting that very product. They are all in it together and are working together to help each other make money. In your marketing efforts, you want to be able to get to that point with your product promotion

P PARALYSIS by Analysis. Perhaps the biggest mistake most marketers succumb to is paralysis by analysis. They spend so much time analyzing every detail of what they are doing and trying so hard to get everything just right that they end up never getting anything accomplished. Whether it is a website, a blog, a marketing newsletter, a membership site, or any type of informational product, the key is to not wait until every detail is absolutely perfect. Do what you need to do in order to get started, get it online and making money, and refine it as you go.

Learn the pitfalls of ESP and how to avoid them and you will be on your way to success as an internet marketer. Make a plan for what you want to do and accomplish, identify the resources to help you achieve your goals, and then just go do it!

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Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix.

It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of SEO firms out there and finding a reliable service can be a daunting task.

Search engine optimization firms employ varying methods to get high rankings for websites and not all of these techniques are considered ethical. With the increasing number of ‘black hat’ SEO firms, (companies using unethical and unfair methods and techniques to manipulate search engines), and the thin line between actual ‘black hat’ and ‘white hat’ SEO practices, it is crucial to be well informed of the methodology the company plans to use for your website before you decide to hire them.

Here are 8 simple tips to help you in your evaluation and selection of a trustworthy and professional search engine optimization service:

1.Educate yourself with the basics
Make sure to do your homework carefully before you venture out to hire a SEO service. It’s imperative you understand in advance exactly what a firm can and will do for you to enable you to evaluate them. There are several resources online dedicated to search engine marketing and search engine optimization and taking the time to understand and learn the basics will go a long way.

2.Fee structures and your budget
There are no standardized fee structures and most companies offer a range of packages instead. A package may in itself contain a variety of services like keyword research, optimization of a certain number of pages, directory submissions etc. Selecting a company should not be only about cost. A firm that charges more may not necessarily be better at SEO and likewise a firm that charges less may not necessarily be providing you the same services. Use prudence while understanding pricing models and the risks behind them. One way to go about deciding what your budget should be is to first identify your website’s and business’ unique needs, tailor a package to meet these requirements and then compare firms’ pricing models to decide a realistic baseline budget.

3.Size and specialty of the firm
Depending on the size of your website and requirements of your company, it might be a good idea to check out whether the firm is adequately staffed and what their customer to SEO team ratio is.

Another important thing is to ensure that the company specializes in all areas of SEO and has a team of professionals experienced and accomplished in each of the areas including design, development and actual coding.

4.Location
The location of the firm largely depends on your comfort level. You may favor a local company or one at least within your country or prefer to outsource completely to another country to benefit from their lower costs. There are also few companies using a blended offshore delivery model with marketing and client services offices in one country and the actual design and development work being done in another. With the combination of lower costs plus client servicing available within reach, this upcoming balanced model may be a good option to consider.

5.Client testimonials and references
References are a great way to start and should be freely available. If they haven’t been provided, ask and make sure to use them to find out exactly how credible and trustworthy the company really is based on their past client’s experiences.

6.Guarantees
Most firms won’t guarantee top position results and shouldn’t. It is justifiable for a company to guarantee increasing your traffic or rankings from its current positions; however if any SEO service is guaranteeing you a specific position/ranking in any search engine, make sure you read the fine print of the agreement.

7.Ethics / Spam
Ethics is of paramount importance when it comes to selecting a search engine optimization company. There are a variety of unethical practices a firm can use right from while selling their services to you, to, the actual methods they employ while optimizing your site (keyword stuffing, cloaking, etc to name a few). Make sure to ask as many questions as possible and specifically about the methodology they use. If the firm does not offer you ready explanations of the process they undertake to optimize websites, you probably need to look elsewhere.

8.Reporting and success measurement
Some of the key questions to ask – How long will it take to see results? What type of reports will the SEO firm furnish and how often? How will success be measured? Will a maintenance plan be included?

It is largely up to you to define the goal and success level of your SEO campaign. It may be an increase in the traffic to your site, potential leads from a mailing list subscription, or an increase from last years sales. Make it a point to discuss and articulate your goals with the SEO firm and come to an agreement before you hire them. It is however important to set realistic expectations. Unlike PPC and other forms of paid advertising, SEO is a time consuming process, both in terms of implementation as well as results.

To conclude, hiring a SEO services firm can have a significant impact on your company’s bottom line, however the decision to partner with a particular SEO firm should only ensue after a careful evaluation of the firm and after you have done the groundwork necessary to help you decide your own goals for the program.

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If you are working on an SEO campaign you will know the aim is to rank at the top of the search engines for your chosen keywords. However have you considered the importance of the keywords you select? If not this article will give you some insight into what you should be thinking of.

What are Keywords?

Firstly let’s consider what keywords are. Put simply they are the words or phrases that people put into a search engine when they search. The results that they get back are the ones the search engine believes are the most relevant to the chosen word or phrase.

Checking Number of Searches

When you are choosing your keywords one of the most important thing to know is how many searches there are for a keyword. There are a lot of useful tools, many of which are free that you can find on the internet that will help you with this. It is absolutely vital that you know this because what is the point in appearing at the top of the search engines for a phrase that no one searches for. So once you have an idea of the keywords you want to use you can find out how many searches there are for each of them to help you reduce your list and only include those with a large number of searches.

Checking the competition

Once you know how many searches there are for your keywords you also need to know how many results there are for each one. If you have a keyword that has a medium number of searches but a very high competition level it might have less value than those keywords that have less competition. It is really important to check this as words with very high competition as much harder to get to the top for and will take a lot longer so the search volume needs to be high enough to warrant the effort.

Commercial Intent of Keywords

One of the other things you need to analyse is the commercial intent of each of the keywords. If you are looking to sell to customers then you need to make sure that you are targeting buyers. There are a lot of keywords out there that people use just to find information on a certain topic and not for buying. Those are the ones you should be avoiding. One way to tell is to look at the top 10 results in a search engine if there is only one commercial site and the rest are information then it is not a commercial keyword. However if there are 9 commercial sites in the top 10 then your chances will be a lot better there.

Long Tail Keywords

These are basically search terms that include 3 or more words. These are phrases you should look at very closely as they are usually the ones used by people looking to buy. In addition to that the more general keywords are usually dominated by the big brands and will be a lot harder to break into.

As you can see from the above selecting the keywords to optimise your website for is not a simple thing. It is important to do the proper research to ensure you are going in the right direction. Without this research you could waste a lot of time and money on SEO with very little effect.

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SEO stand for Search Engine Optimization. In an SEO campaign, your website is better optimized for search engines to crawl, index, and send you traffic. Since not all traffic is the same, targeting your traffic so that the visitors that come to your website are the ones most interested in using your services is essential.

SEO includes on-site and off-site techniques of increasing traffic from the search engines.

On-site SEO
On-site optimization involve restructuring your code, so search engines can read it better, faster, and understand what your websiteÂ’s message is. Some of things that are altered and tested in an ongoing process include the title, images, captions, textual content, videos, tags, JavaScript coding, meta tags, and CSS files. The right balance of coding and structural changes is needed to rank better in the search engines. Simply having a search engine friendly website is going to be a huge plus when it comes to gaining traffic.

One of the most important SEO techniques is updating your website. The search engines such as Google, Yahoo, Ask, and MSN love updating content, since it shows that the website owners are serious about keeping customers informed and up to date on the latest information.

Example, what would happen if you went to a news website such as CNN.com, and it didnÂ’t have the latest updated news. It had stories from 2 days, 2 weeks, or 2 months ago? You probably will not go back there for news, since it isnÂ’t fresh.

Ever industry has this “freshness” factor. News sites for example, should be constantly updating throughout the day, so their freshness factor has to be very high. Other websites such as encyclopedias, and dictionaries, don’t need a high freshness factor. Every industry is different. At Karma Snack, we take this into consideration when doing your on-site search engine optimization campaign. We have copyrighting services that allow your website to stay fresh with new content so you can keep up with your competition.

Off-site SEO
Off-site optimization involves sending traffic to your website from other websites. The traffic comes in from backlinks (links that link “back” to your website). Search engines see the amount of backlinks as an important factor for your search engine rankings. The more backlinks to your website, means your website is more important. Simply having more backlinks to a website can increase your traffic from the backlinks itself, as well as traffic from the search engines.

Within your Karma Snack Internet marketing campaign, you will gain backlinks from web directories, article directories, social bookmarking sites (Digg, Delicious, StumbleUpon, Reddit, etc), social media websites (YouTube, Facebook, Myspace, etc), and Web 2.0 websites (Twitter, Merchant Circle, Yelp, etc). The more places you are found on the online which backlink to your website, the faster your traffic will grow.

Not All Traffic is Created Equal
At Karma Snack, we differ in the methods in which we get you traffic. Not all traffic is equal. For example, Digg traffic is notorious for being high, fast, but poor at converting. The main reason is the traffic from Digg comes from passive traffic, they are not really looking for your services, they just happened to see something interesting on your website. Digg traffic is known for coming to your website, visiting 1 or 2 pages, and then leaving immediately since they are not your targeted audience for your services.

When a visitor visits 1 page of your website and leave this is referred to as a Bounce, the goal of any online business is to have a low Bounce Rate. Having a low bounce rate is achieve by having targeted traffic going to your website, since this will increase the chances of your traffic converting into sales.

Traffic from an article that you have written, images that you have posted on photo website, or videos that you have posted on video websites are going to have a lower bounce rate, since people that are viewing your content are more likely interested in your services. The key, and where Karma Snack Internet marketing is superior is the knowledge of what traffic is best for your targeted audience, and will convert into revenue. To learn more about how Karma Snack can help increase your online revenue contact us today.

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Email marketing software is on top of the two most pressing issues in today’s world: being “green” and saving you money in tough economic times. These are two important factors when planning a social event or celebration. As a planner you have to be thinking of the most cost effective ways to get your message to your guests and being environmentally friendly while doing it just makes you feel great!

Plus, planning an event is not easy. It takes time and money. Email marketing makes the process a whole lot simpler, and takes little of your free time, allowing you to focus on other parts of the organizing. Because of how easy it is to use, it doesn’t take much time to accomplish. The first time you use an email marketing solution it might take 15-20 minutes to master. But after that, in a few minutes, your newsletters and club reminders will be all set to go.

The better online email marketing offer dozens, upon dozens of templates, neatly organized for you to choose from. This allows you a variety of options for your imagined design; or if you don’t yet know how you want to get started these templates are a great guide!

You don’t have to be tech savvy, or have a computer science degree. The better email marketing program solutions are created so that no matter how little experience you have with computers you will be able to handle putting together a great campaign. It is simply a matter of finding digital images and typing or cutting and pasting your text into the template wizards. Designing your email marketing program campaign so that it is highly effective is really easy to do. The key is to provide many high quality pictures of your different products, including a short blurb about the products that link to more information on the particular items on your website. Once you have your digital images, uploading them and linking them is just a matter of clicking a few buttons.

By linking the images, you will be able to track the results of those links. The better email marketing program services provide you with a detailed tracking beacon allowing you to see which of your subscribers have opened the emails that you sent, clicked on the links inside (in this case the pictures of your products) and which of them have forwarded the email onto their friends and family members. Because you have linked your images, you will get a clear picture of what your customers are interested in and can target their needs in future campaigns.

Because you have a strict budget for your social network group, email marketing provides you with the right choice for your invitations. Email marketing software costs as little as $10 to send out thousands of emails.

Also, if you do encounter some difficulty, the top-ranked email marketing services offer 24 hour support with knowledgeable staff to help you work through your creation.

Email marketing makes getting those invitations out easy, cost effectively, and without wasting much time on designing. Everything is all set up for you to use immediately. Going green was never so easy or convenient. For weddings, business functions or just a massive soiree, email marketing can help make the event a huge success.

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The facts are plain and simple. Personalized emails are more likely to be opened and responded to than a generic, blanket email. Think about it - out of all the emails hitting your inbox, you’re more likely to open the one with your name on it, right?

By personalizing your email marketing efforts, you have a good chance at making your customers feel exclusive - not part of the masses. Use your data to its full advantage by making your next email campaign stand out from the rest - get personal.

Follow these three tips to see for yourself just how effective email personalization can be:

1. Know your target

Know your target audience, and determine what the best message would be to convey to them. In your next email campaign, think about mentioning a customer’s previous purchases or reference information you have handy about their history with a service you provided. Comment that you hope they are happy with the recent sale or service, and make them aware of an upcoming promotion that offers a special discount or limited sale information. For example: “We hope you are enjoying your (insert item) and were happy with the service you received. Since you are such a loyal customer, we’d like to invite you to save 20% on your next purchase”. Give it a try - your customers will feel like you actually know them and in return, they might treat you as a new friend.

Always remember, your initial greeting has a big impact on how the recipient will react to your message. By personalizing your email, you make people want to read what you have to say. Generic emails will make them want to jettison your valiant efforts into the trash bin. Whenever possible, use personalization for your loyal customers.

2. Have a clean, accurate list

Is your email list clean? Is it Fred or Frank? Not sure? Figure it out. It’s super important to make sure your data is correct. Errors will highlight for your recipient exactly how well you don’t know them. If you are missing names for folks, and you aren’t going to get them in time for your scheduled email campaign, you can still work in a bit of personalization. Try putting something like, “A special offer for our very best customers” in the subject line. You still single them out and make them feel a little bit special. Before your next email campaign, think about going after all the data you need to be even more effective at personalization.

Try running a promotion for a drawing where you collect first and last name along with their email, or try a survey where you will not only get their contact information, you’ll also be gathering some valuable feedback on your products or services.

3. Build a relationship, but don’t over do it

Like that friend that manages to never call before they stop by, don’t abuse your familiar friend status. Keep your existing customers, and help convert your prospects into customers by creating the right kind of relationship with them. I’m not saying have them over for dinner, or take them out on a date, just always remember that emails are permission based - make sure they are expected or relevant to the reader. Don’t send unnecessary information, and always follow up with info you promised to send.

Even if you know a recipient well, overly personalized messages are likely to make the recipient feel ill-at-ease rather than important. Here’s an example of going a little too far: “Dear Joan - don’t you just love that blue tank top size large you got for a steal last month?” Be sure to balance personalization with a good measure of concern and respect for the reader.

Follow these tips and sit back and watch the results. Prospects turn into customers and existing customers are happy enough to keep coming back for more.

If properly handled, personalization can be just the ticket to establishing and strengthening the bond between you and your customer, garnering the brand recognition you are looking for, and generating a little something you need most of all, sales.

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